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ARCHIVED - Using External Service Delivery Key Performance Indicators


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MAF Category: Stewardship

Theme: Channel Take-up

Channel Take-up rates and volumes are a fundamental measure. For example, a modification to a Web site may have a dramatic positive or negative impact on call volumes. Visits and Visitors are tracked by all Web measurement tools. Readers are cautioned to read the usage tip concerning session tracking on page 39.

Visits

Total site visits served during reporting period.

Figure 5-9: Visitors Dashboard Report (WebTrends)

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Visitors Dashboard Report (WebTrends)

Visitors

Unique visitors counted either through registration/log-in processes or via cookies

Figure 5-10: Visitors Trend Report (WebTrends)

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Visitors Trend Report (WebTrends)