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ARCHIVED - Using External Service Delivery Key Performance Indicators


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MAF Category: Stewardship

Theme: Service Effectiveness

The working group has proposed First Visit Resolution as an interim proposal, pending further discussion and investigation. This indicator parallels in-person and phone indicators.

First Visit Resolution

Unique visitors over interval period (one day) who exited the site from content pages

A customer report for daily, weekly, monthly, quarterly, or annual unique visitors can be combined with a filtered exit pages report to target the exit points by unique visitor. Unique visitor is not a cumulative measure in this report

Figure 5-8: Visitor/Exit Page Analysis (WebTrends)

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Visitor/Exit Page Analysis (WebTrends)