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ARCHIVED - Unity Reserve

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Canadian Tourism Commission

Toronto Transit Commission in support of World Youth Day

Allocation from the reserve

FY 2002-03



  • The CTC paid $2.5M in 2002 to the Toronto Transit Commission ($1.25M from its own reference levels and $1.25M from the Unity Reserve) for a marketing campaign during the World Youth Day 2002 (WYD).
  • The marketing campaign consisted of publication of the CTC logo and website link on the Toronto Transit Commission WDY commemorative transit pass, publication of a brochure, a series of posters and a three full-page CTC advertisement in the Metro Today newspaper.

Public Accounts References

  • Vote 45, Program Expenditures, 2002-03
  • Printed in Supplementary Estimates A 2002-03, under CTC's operating expenditure Vote 45 as a contribution to World Youth Day 2002.
  • The CTC is a federal crown corporation and does not have program terms and conditions. Expenditures are made out of the CTC operating budget ($86,296,00).