Directive on the Management of Communications

Provides rules for managing and coordinating communications, including procedures for advertising, public opinion research, social media and web communications.
Date modified: 2021-12-13
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Requirement D.2.6 of the Mandatory Procedures for Social Media and Web Communications has been amended to ensure that official social media accounts include a link to a social media notice. The requirement to configure accounts according to the Technical Specifications for Social Media Accounts has been removed as these requirements are already captured in other policy instruments. This update takes effect on .

Appendix D: Mandatory Procedures for Social Media and Web Communications

D.1 Effective date

  • D.1.1These mandatory procedures take effect on and incorporate changes effective as of .
  • D.1.2

    These procedures replace the following Treasury Board policies instruments:

    • Communications Policy of the Government of Canada ()
    • Standard on Social Media Account Management ()

D.2 Requirements

Management of web communications

When publishing to the Government of Canada’s web presence, public service employees must consult with their web managers, functional specialists, web content owners or equivalents who will undertake the following:

Management of official social media accounts

When managing and creating official social media accounts, public service employees must consult with their web managers, functional specialists, web content owners or equivalents who will undertake the following:

  • D.2.4Seek the approval of the head of communications to create all official social media accounts;
  • D.2.5

    Follow the prescribed processes (accessible only on the Government of Canada network) outlined by the principal publisher when:

    • D.2.5.1Creating, configuring and disposing of official social media accounts; and
    • D.2.5.2Using the Government of Canada’s social media platform management tool to manage official social media accounts and collect social media analytics.
  • D.2.6Include a link to a social media notice from the official social media account profile; and
  • D.2.7Manage official social media accounts throughout their life cycle, including their planning, creation, configuration and implementation.
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