Directive on the Management of Communications and Federal Identity

Provides rules for managing and coordinating communications, including procedures for advertising, public opinion research, social media, external-facing websites and mobile applications.
Date modified: 2025-03-27

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Appendix D: Standard on External-facing Websites and Mobile Applications

D.1 Effective date

  • D.1.1This standard takes effect on March 27, 2025.
  • D.1.2This standard replaces the Mandatory Procedures for Social Media and Web Communications, May 11, 2016.

D.2 Standards

  • D.2.1This standard provides details on the requirements set out in subsections 4.1.37 to 4.1.40 of the Directive on the Management of Communications and Federal Identity.
  • D.2.2Standards are as follows:

    External-facing websites

    • D.2.2.1Prepare external-facing websites in accordance with the Canada.ca Specifications.
    • D.2.2.2Evaluate and optimize the effectiveness of external-facing web content:
      • D.2.2.2.1using data collected by the official web analytics tool of the Government of Canada.

    Mobile applications

    • D.2.2.3Follow the prescribed processes for mobile applications outlined by Service Canada.
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