Directive on the Management of Communications
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Mandatory procedures:
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This directive replaces:
- Federal Identity Program Policy [2016-05-11]
- Communications Policy of the Government of Canada [2016-05-11]
- Social Media Account Management, Standard on [2016-05-11]
- Official Use of Social Media, Guideline on [2016-05-11]
- Management of Public Opinion Research, Procedures for the [2016-05-11]
- Management of Advertising, Procedures for the [2016-05-11]
Requirement D.2.6 of the Mandatory Procedures for Social Media and Web Communications has been amended to ensure that official social media accounts include a link to a social media notice. The requirement to configure accounts according to the Technical Specifications for Social Media Accounts has been removed as these requirements are already captured in other policy instruments. This update takes effect on .
Appendix D: Mandatory Procedures for Social Media and Web Communications
D.1 Effective date
- D.1.1These mandatory procedures take effect on and incorporate changes effective as of .
- D.1.2
These procedures replace the following Treasury Board policies instruments:
- Communications Policy of the Government of Canada ()
- Standard on Social Media Account Management ()
D.2 Requirements
Management of web communications
When publishing to the Government of Canada’s web presence, public service employees must consult with their web managers, functional specialists, web content owners or equivalents who will undertake the following:
- D.2.1Prepare web content in accordance with the Canada.ca Content and Information Architecture Specification and the Canada.ca Content Style Guide;
- D.2.2Ensure that equivalent information posted on digital channels and platforms about policies, programs and services is available on the Government of Canada’s web presence; and
- D.2.3Follow the mobile application processes as outlined by the principal publisher.
Management of official social media accounts
When managing and creating official social media accounts, public service employees must consult with their web managers, functional specialists, web content owners or equivalents who will undertake the following:
- D.2.4Seek the approval of the head of communications to create all official social media accounts;
- D.2.5
Follow the prescribed processes (accessible only on the Government of Canada network) outlined by the principal publisher when:
- D.2.5.1Creating, configuring and disposing of official social media accounts; and
- D.2.5.2Using the Government of Canada’s social media platform management tool to manage official social media accounts and collect social media analytics.
- D.2.6Include a link to a social media notice from the official social media account profile; and
- D.2.7Manage official social media accounts throughout their life cycle, including their planning, creation, configuration and implementation.