Directive on the Management of Communications and Federal Identity
Provides rules for managing and coordinating communications, including procedures for advertising, public opinion research, social media, external-facing websites and mobile applications.
Date modified: 2025-03-27
Supporting tools
Guidelines:
- Making Communications Products and Activities Accessible, Guidelines on
- Making Communications Products and Activities Diverse and Inclusive, Guidelines on
Mandatory procedures:
More information
Policy:
Terminology:
Topic:
Hierarchy
Appendix D: Standard on External-facing Websites and Mobile Applications
D.1 Effective date
- D.1.1This standard takes effect on March 27, 2025.
- D.1.2This standard replaces the Mandatory Procedures for Social Media and Web Communications, May 11, 2016.
D.2 Standards
- D.2.1This standard provides details on the requirements set out in subsections 4.1.37 to 4.1.40 of the Directive on the Management of Communications and Federal Identity.
- D.2.2Standards are as follows:
External-facing websites
- D.2.2.1Prepare external-facing websites in accordance with the Canada.ca Specifications.
- D.2.2.2Evaluate and optimize the effectiveness of external-facing web content:
- D.2.2.2.1using data collected by the official web analytics tool of the Government of Canada.
Mobile applications
- D.2.2.3Follow the prescribed processes for mobile applications outlined by Service Canada.