Directive on the Management of Communications and Federal Identity
Provides rules for managing and coordinating communications, including procedures for advertising, public opinion research, social media, external-facing websites and mobile applications.
Date modified: 2025-03-27
Supporting tools
Guidelines:
- Making Communications Products and Activities Accessible, Guidelines on
- Making Communications Products and Activities Diverse and Inclusive, Guidelines on
Mandatory procedures:
More information
Policy:
Terminology:
Topic:
Hierarchy
Appendix C: Standard on Managing Official Social Media Accounts
C.1 Effective date
- C.1.1This standard takes effect on March 27, 2025.
- C.1.2This standard replaces the Mandatory Procedures for Social Media and Web Communications, May 11, 2016.
C.2 Standards
- C.2.1This standard provides details on the requirements set out in subsections 4.1.35 to 4.1.36 of the Directive on the Management of Communications and Federal Identity.
- C.2.2Standards are as follows:
- C.2.2.1Seek the approval of the head of communications to create all official social media accounts.
- C.2.2.2Adhere to the Prescribed Processes for Official Social Media Accounts (accessible only on the Government of Canada network) outlined by Service Canada.
- C.2.2.3Use the official social media management tool administered by Service Canada:
- C.2.2.3.1to manage official social media accounts; and
- C.2.2.3.2to collect social media analytics to evaluate and optimize the effectiveness of content.
- C.2.2.4Include a link to a social media notice from the official social media account profile.
- C.2.2.5Manage official social media accounts throughout all stages of the life cycle, from planning to disposal.