The Government of Canada's approach to advertising is guided by the principles of value-for-money, transparency and accountability, and includes rigorous planning and reporting mechanisms.

Reports on advertising activities

Annual advertising planning cycle

Advertising Expenditures versus Central Advertising Fund Allocations

The Treasury Board Secretariat (TBS) website reports on Treasury Board-approved allocations for the Central Advertising Fund. However, there are other sources of funds for government advertising, such as existing departmental resources. As a result, total Central Advertising Fund allocations reported on the TBS website may be less than total government expenditures on advertising as reported in the Annual Report on Government of Canada Advertising Activities. 

For information on requirements for Government of Canada advertising, please consult the Procedures for the Management of Advertising.

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